Corporate culture is the spiritual driving force for the development of a company and the personality foundation for managing a brand. During the process of growth and development, Red Dry attaches great importance to and continuously strengthens the construction of corporate culture, establishing the following distinctive core contents of corporate culture:

1、 Guided by the principle of "customer satisfaction" for enterprises

Pursuing and continuously creating user satisfaction is our core goal that we strive for and persistently pursue. We must firmly establish a service concept and quality awareness, comprehensively improve service quality and quality level.

2、 Regard 'learning and innovation' as the core driving force for enterprise development

Under the new economic conditions of rapid knowledge updates and constantly changing rules, creating an efficient and innovative learning team is the fundamental weapon for enterprises to win in the market. Promote the advantageous concept of "learning as the source, innovation as the priority" to all employees, create a favorable environment and conditions for learning and innovation, and continuously strengthen technological innovation, market innovation, and management innovation based on conceptual innovation.

3、 Always maintain a "pioneering and enterprising" corporate mentality

Regardless of the conditions or process, always maintain the positive attitude of a successful person, be brave to explore, strive for progress, and have full confidence and indomitable perseverance in the future and development of the enterprise.

4、 Fully highlight the construction of a pragmatic and rational work style

Enterprises are created through 'doing', not 'sitting'. Always emphasizing the principle of action first is the core strength for enterprises to become stronger and bigger; The comprehensive implementation of a rational work style is the fundamental guarantee for the healthy growth of enterprises.

5、 Pay close attention to "target results" and vigorously promote performance culture

All employees must use goals as a guide and emphasize the importance of results first. Maintain the consistency, effectiveness, and achievement of goals and results, and achieve the effective unity of enterprise goals, departmental goals, and personal goals on the basis of ensuring the achievement of enterprise goals. Using performance as a benchmark and performance as an important basis for evaluating the value of enterprises, departments, and individuals.